Books

Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results

By Neal Schaffer | 2nd Edition | Published January 1, 2026

About the Book

Maximizing LinkedIn for Business Growth is a practical, comprehensive guide that transforms LinkedIn from a passive digital resume into an active relationship-building...

Digital Threads: The Small Business and Entrepreneur Playbook for Digital First Marketing

By Neal Schaffer | Published September 30, 2024

About the Book

Digital Threads is the definitive digital marketing playbook for small businesses, entrepreneurs, and content creators who need to build a powerful online presence and drive real business results...

If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.

We are in the midst of an unprecedented digital...

Create and maintain a successful social media strategy for your business

Today, a large number of companies still don’t have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money...

Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just...

Social networking guru Neal Schaffer’s Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn is the most comprehensive book on maximizing the potential for professional and personal networking through LinkedIn. It goes beyond the “business” genre to expand upon the world of social media marketing, branding, and today’s...